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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Williams, Antonio S."
~subject:"Brand extension"
~subject:"Markenimage"
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Brand extension
Markenimage
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Williams, Antonio S.
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Sport rebranding : the effect of different degrees of sport logo redesign on
brand
attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
2
Brand
associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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