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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Grohs, Reinhard"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
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Grohs, Reinhard
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
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Veloutsou, Cleopatra
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
1
Sport management review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
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