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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Shukla, Paurav"
~subject:"Mode"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
45
Konsumentenverhalten
45
Luxury goods
22
Luxusgüter
22
Brand management
20
Markenführung
20
Fashion
15
Brand
11
Markenartikel
11
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
9
Brand image
9
Markenimage
9
Relationship marketing
9
Luxury
7
Marketing management
7
Marketingmanagement
7
Social Web
6
Social web
6
Customer value
5
Kundenwert
5
Customer equity
4
Luxury brands
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Clothing industry
3
Luxury brand
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Nachhaltige Entwicklung
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Product design
3
Produktgestaltung
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Sustainable consumption
3
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3
Sustainable fashion
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Gierl, Heribert
Kim, Kyung Hoon
Ko, Eunju
Shukla, Paurav
Kim, Sang Jin
3
Seo, Yuri
3
Chae, Heeju
2
Choi, Tsan-Ming
2
Han, Jinghe
2
Jung, Jaesuk
2
Megehee, Carol M.
2
Moon, Hakil
2
Yoo, Boonghee
2
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1
Alanadoly, Alshaimaa Bahgat
1
Apaolaza, Vanessa
1
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1
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1
Baek, Eunsoo
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
15
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15
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
8
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
9
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
10
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
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