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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
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Search: "Customer relationship management"
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| 3 applied filters
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Subject
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Beziehungsmarketing
348
Relationship marketing
348
Consumer behaviour
168
Konsumentenverhalten
168
Customer satisfaction
105
Kundenzufriedenheit
105
Dienstleistungsqualität
85
Service quality
85
Brand management
43
Markenführung
43
Brand image
37
Markenimage
37
Lieferantenmanagement
34
Supplier relationship management
34
Social Web
32
Social web
32
Customer value
30
Kundenwert
30
Customer integration
26
Kundenintegration
26
Confidence
25
Customer service
25
Dienstleistungssektor
25
Kundenservice
25
Service industry
25
Vertrauen
25
E-commerce
24
Electronic Commerce
24
Salespeople
23
Verkaufspersonal
23
Internet marketing
22
Online-Marketing
22
USA
22
United States
22
Viral marketing
22
Virales Marketing
22
Brand
21
Markenartikel
21
Beschwerdemanagement
20
Complaint management
20
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Undetermined
166
Free
5
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Article
346
Book / Working Paper
2
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Article in journal
348
Aufsatz in Zeitschrift
348
Case study
2
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2
Fallstudie
2
Sammelwerk
2
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English
348
Author
All
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
Eisingerich, Andreas B
5
Haws, Kelly L.
5
Auh, Seigyoung
4
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Brodie, Roderick J.
4
Doorn, Jenny van
4
Eggert, Andreas
4
Evanschitzky, Heiner
4
Fang, Eric
4
Grewal, Rajdeep
4
Lemon, Katherine N.
4
Reinartz, Werner J.
4
Sesé, F. Javier
4
Thaichon, Park
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Dong, Beibei
3
Falk, Tomas
3
Ferraro, Rosellina
3
Fornell, Claes
3
Garnefeld, Ina
3
Grewal, Dhruv
3
Habel, Johannes
3
Haumann, Till
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Huang, Ming-Hui
3
Libai, Barak
3
Lilien, Gary L.
3
Liu, Matthew Tingchi
3
Neslin, Scott A.
3
Parasuraman, A.
3
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of service research : JSR
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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Source
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ECONIS (ZBW)
348
Showing
1
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10
of
348
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date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
5
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
6
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
9
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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