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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~person:"Ko, Eunju"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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| 11 applied filters
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Brand image
India
Konsumentenverhalten
Service quality
Consumer behaviour
4
Fashion
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Customer equity
1
Customer value
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Fantasy
1
Feeling
1
Flow experience
1
Fun
1
Impact assessment
1
Internet marketing
1
Kundenwert
1
Luxury brand
1
Luxury fashion market
1
Markenimage
1
Marketing
1
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Article in journal
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Fallstudie
Marktinformation
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English
4
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Ko, Eunju
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Thaichon, Park
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Pornpitakpan, Chanthika
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wang, Jing
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Aribarg, Anocha
3
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Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
4
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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