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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The Oxford handbook of business and the natural environment"
~subject:"Sustainable product"
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Search: subject_exact:"Umweltethik"
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Sustainable product
Environmental consciousness
28
Umweltbewusstsein
28
Consumer behaviour
23
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12
Green marketing
9
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Carrete-Lucero, Lorena de la Paz
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Duong Cong Doanh
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Hang Nguyet Phuong Vo
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Khai Cong Dinh
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Li, Tieshan
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Shi, Jiarong
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Asia Pacific journal of marketing and logistics
Journal of promotion management : innovations in planning and applied research
The Oxford handbook of business and the natural environment
Business strategy and the environment
21
International journal of consumer studies
14
International journal of hospitality management
12
Journal of retailing and consumer services
10
Journal of business ethics : JOBE
9
Cleaner and responsible consumption
8
International journal of green economics
7
International journal of green economics : IJGE
7
Journal of fashion marketing and management
7
Marketing intelligence & planning
7
Cogent business & management
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
International journal of contemporary hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Technological forecasting & social change : an international journal
6
Journal of global marketing
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia-Pacific journal of business administration
4
European research studies
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of production economics
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing communications
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Wuppertal paper
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Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Global business review
3
International journal of business innovation and research
3
International journal of social entrepreneurship and innovation : IJSEI
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
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Journal of business research : JBR
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Journal of consumer behaviour
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ECONIS (ZBW)
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1
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
2
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
3
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
Big Five personality traits and green consumption : bridging the attitude-intention-behavior gap
Duong Cong Doanh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1123-1144
Persistent link: https://www.econbiz.de/10013390989
Saved in:
6
"I buy green products for my benefits or yours" : understanding consumers' intention to purchase green products
Sun, Ying
;
Li, Tieshan
;
Wang, Shanyong
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1721-1739
Persistent link: https://www.econbiz.de/10013391126
Saved in:
7
Psychological consumer behavior and sustainable green food purchase
Mazhar, Waqas
;
Jalees, Tariq
;
Asim, Muhammad
;
Kazmi, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2350-2369
Persistent link: https://www.econbiz.de/10013553005
Saved in:
8
Understanding young consumers' tendencies regarding eco-labelled products
Göçer, Aysu
;
Oflaç, Bengü Sevil
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011613299
Saved in:
9
Using market segmentation approaches to understand the green consumer
Devinney, Timothy Michael
- In:
The Oxford handbook of business and the natural environment
,
(pp. 384-402)
.
2012
Persistent link: https://www.econbiz.de/10009387474
Saved in:
10
Why not choose green? : consumer decision making for environmentally friendly products
Gershoff, Andrew D.
;
Irwin, Julie Richt
- In:
The Oxford handbook of business and the natural environment
,
(pp. 366-383)
.
2012
Persistent link: https://www.econbiz.de/10009387475
Saved in:
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