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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Cho, Su Yeon"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Social web
Advertising effects
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Brand
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Brand image
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Brand involvement
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Brand management
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Consumer behaviour
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Customer integration
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Internet marketing
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messaging strategy
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Cho, Su Yeon
Loureiro, Sandra Maria Correia
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Asia Pacific journal of marketing and logistics
Journal of promotion management : innovations in planning and applied research
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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