//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Abdul, Waheed Kareem"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer-based brand equity
1
Elapsed time since purchase
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Perception
1
Post-purchase evaluations
1
Price reduction strategy
1
Price unfairness perceptions
1
Pricing strategy
1
Princing strategy
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Abdul, Waheed Kareem
Johnen, Marius
1
Schnittka, Oliver
1
Published in...
All
Asia Pacific journal of marketing and logistics
Marketing letters : a journal of research in marketing
Journal of revenue and pricing management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->