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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Ngan Giang Truong"
~subject:"Einzelhandel"
~subject:"Markentreue"
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
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