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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
~type_genre:"Sammelwerk"
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The journal of brand management : an international journal
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Special issue: Digital and virtual world research on brands and marketing development
2011
Persistent link: https://www.econbiz.de/10009373422
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