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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Consumer behaviour
Service quality
Social web
Konsumentenverhalten
675
Markenimage
148
Brand management
128
Markenführung
128
Beziehungsmarketing
96
Relationship marketing
96
Brand
78
Markenartikel
78
China
71
Online retailing
56
Online-Handel
56
Customer satisfaction
55
Kundenzufriedenheit
55
Advertising effects
54
Werbewirkung
54
USA
53
United States
53
Designation of origin
43
Herkunftsbezeichnung
43
Social Web
41
Internet marketing
40
Online-Marketing
40
Marketing management
39
Marketingmanagement
39
Dienstleistungsqualität
36
Advertising
35
Einzelhandel
35
Retail trade
35
Werbung
35
Personality psychology
34
Persönlichkeitspsychologie
34
Emotion
30
Viral marketing
29
Virales Marketing
29
Confidence
28
E-commerce
28
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Online availability
All
Undetermined
379
Free
3
Type of publication
All
Article
672
Book / Working Paper
3
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
675
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
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Language
All
English
675
Author
All
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Lysonski, Steven
5
Thaichon, Park
5
Chan, Kara
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Durvasula, Srinivas
4
Fam, Kim Shyan
4
Ko, Eunju
4
Olsen, Svein O.
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Cui, Geng
3
Guzman, Francisco
3
Han, C. M.
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Milne, George R.
3
Poon, Patrick
3
Septianto, Felix
3
Shoham, Aviv
3
Teah, Min
3
Tjiptono, Fandy
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahmed, Zafar U.
2
Amenuvor, Fortune Edem
2
Astous, Alain d'
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Baoku, Li
2
Barber, Nelson
2
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Published in...
All
Asia Pacific journal of marketing and logistics
The journal of consumer marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
675
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1
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10
of
675
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
8
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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