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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Abdul, Waheed Kareem"
~subject:"Brand image"
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Abdul, Waheed Kareem
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Asia Pacific journal of marketing and logistics
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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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