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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Bai, Yuli"
~person:"Park, Hyun Hee"
~subject:"Fashion"
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Asia Pacific journal of marketing and logistics
Springer Series in Fashion Business
1
Springer eBook Collection
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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