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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Ling, Chia-Ju"
~person:"Septianto, Felix"
~person:"Winden, Frans A. A. M. van"
~subject:"Emotion"
~subject:"Fundraising"
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Emotion
Fundraising
Advertising
2
Advertising effects
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Consumer behaviour
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1
Advertising value model
1
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Ling, Chia-Ju
Septianto, Felix
Winden, Frans A. A. M. van
Ahn, Jiseon
2
Abbas, Jawad
1
Asakawa, Kiyoshi
1
Bae, Byung Ryul
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Nallaperuma, Kaushalya
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Nguyen Thi Mai Trang
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Nie, Jing
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Asia Pacific journal of marketing and logistics
Discussion paper / Tinbergen Institute
17
CESifo working papers
6
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of economic psychology : research in economic psychology and behavioral economics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Discussion paper / Centre for Economic Policy Research
3
European journal of marketing
3
Australasian marketing journal
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
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DNB working paper
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Discussion papers / Department of Economics, University of Copenhagen
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Economica
1
European journal of political economy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public economics
1
Kyklos : international review for social sciences
1
Marketing intelligence & planning
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Psychology & marketing
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The economic journal : the journal of the Royal Economic Society
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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