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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Advertising"
~subject:"Emotion"
~subject:"Fundraising"
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Asia Pacific journal of marketing and logistics
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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