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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Alryalat, Mohammad Abdallah Ali"
~person:"Chan, Nga Cheng"
~subject:"Brand"
~subject:"Markenführung"
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Alryalat, Mohammad Abdallah Ali
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Asia Pacific journal of marketing and logistics
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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2
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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