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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bandyopadhyay, Argho"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Brand management
2
Consumer behaviour
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Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand equity
1
Brand image
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Cognition
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Cognitive flexibility
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Emotion
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Luxury goods
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Markenimage
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Marketing management
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Marketingmanagement
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Mixed emotions
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Bandyopadhyay, Argho
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
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Ahn, Jiseon
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Anisimova, Tatiana
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Cheah, Isaac
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Chen, Jiawen
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Fam, Kim Shyan
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Liao, Junyun
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Septianto, Felix
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Tjiptono, Fandy
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Amenuvor, Fortune Edem
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Arli, Denni
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Bai, Xuesong
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Boateng, Henry
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Casidy, Riza
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Chao, Chih-Wei
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Chatterjee, Ravi
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Chen, Tser-yieth
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Chow, Clement S. F.
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Cui, Charles Chi
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Di Benedetto, C. Anthony
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Dwivedi, Abhishek
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Gao, Zhihong
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Asia Pacific journal of marketing and logistics
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of retailing and consumer services
1
Psychology & marketing
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ECONIS (ZBW)
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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