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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Lieferkette"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Lieferkette
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
Business sustainability
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption value
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer equity
1
Customer value
1
Einzelhandel
1
Fantasy
1
Fashion
1
Feeling
1
Firm performance
1
Fun
1
Kundenwert
1
Ladengestaltung
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Metaverse experience
1
Mode
1
Nachhaltige Entwicklung
1
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Neuseeland
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1
Occidental
1
Online game
1
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Bibliografie enthalten
Enzyklopädie
Lehrbuch
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Textbook
Umfrage
Aufsatz in Zeitschrift
3
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English
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Author
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Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Deshmukh, S. G.
2
Dong, Xuebing
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Jie, Ferry
2
Kant, Ravi
2
Le, Angelina Nhat Hanh
2
Leckie, Civilai
2
Lee, Tzong-ru
2
Ooi, Keng-Boon
2
Routroy, Srikanta
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tan, Garry Wei-Han
2
Thaichon, Park
2
Abareshi, Ahmad
1
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Afshan, Nikhat
1
Akoglu, Halil Erdem
1
Alalwan, Ali Abdallah
1
Alam, Abdullah
1
Alamgir, Mohammed
1
Alexandrov, Aloisha
1
Ali, Zulqurnain
1
Aljuhmani, Hasan Yousef
1
Almossawi, Mohammed M.
1
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Published in...
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Asia Pacific journal of marketing and logistics
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
18
Proceedings of the Hamburg International Conference of Logistics (HICL)
14
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
International journal of logistics economics and globalisation
6
Corporate governance : the international journal for effective board performance
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Supply chain management : an international journal
5
International journal of advertising : the review of marketing communications
4
The journal of business & industrial marketing
4
IPA-IAO-Forschung und Praxis / T
3
International journal of procurement management
3
The journal of product & brand management
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
... IPA-Arbeitstagung
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Business/economics
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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ECONIS (ZBW)
3
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1
A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts
Lee, Tzong-ru
;
Lin, Ku-Ho
;
Chen, Chang-Hsiung
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 963-986
Persistent link: https://www.econbiz.de/10013390929
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
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