//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chang, En Chi"
~subject:"Online-Handel"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Werbewirkung
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
China
1
Consumer behaviour
1
Einzelhandel
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing communications
1
Marketing in China
1
Marketing management
1
Marketingmanagement
1
Retail management
1
Retail trade
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chang, En Chi
Chiu, Weisheng
2
Cho, Heetae
2
Gao, Zhihong
2
Pornpitakpan, Chanthika
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Alanadoly, Alshaimaa Bahgat
1
Apil, Ali Riza
1
Arora, Sourabh
1
Asakawa, Kiyoshi
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Basu, Rituparna
1
Bhaduri, Gargi
1
Celik, Hakan
1
Chan, Shiu Fai
1
Chang, Tsung-Sheng
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Hsiung
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Cheng, Calvin
1
Cheng, Julian Ming Sung
1
Cho, Yunjin
1
Choi, Beomjoon
1
Chokkannan, Pradeepkumar
1
Chou, Hsuan-yi
1
Chow, Clement S. F.
1
Copeland, Lauren Reiter
1
Cui, Li
1
Deng, Hepu
1
Dio, Kevin
1
Do, Boram
1
Engizek, Nil
1
Fam, Kim Shyan
1
Fazli-Salehi, Reza
1
Feng, Bo
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->