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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chen, Yangyang"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
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Chen, Yangyang
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
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