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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Gupta, Nitin"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
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Innovation adoption
Konsumentenverhalten
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2
Globalisierung
2
Globalization
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India
2
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Gupta, Nitin
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
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Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
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Cheah, Isaac
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Chen, Jiawen
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Cho, Heetae
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Fam, Kim Shyan
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Liao, Junyun
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Olsen, Svein O.
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Septianto, Felix
3
Tjiptono, Fandy
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Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
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Arli, Denni
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Bai, Xuesong
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Bandyopadhyay, Argho
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Boateng, Henry
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Casidy, Riza
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Chao, Chih-Wei
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Chatterjee, Ravi
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Chen, Tser-yieth
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Chow, Clement S. F.
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Cui, Charles Chi
2
Di Benedetto, C. Anthony
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Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
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Asia Pacific journal of marketing and logistics
International journal of emerging markets
2
The IUP journal of marketing management : IJMM
1
Young consumers : insight and ideas for responsible marketers
1
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The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
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2
Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
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