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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Gupta, Nitin"
~subject:"Brand image"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Gupta, Nitin
Liu, Matthew Tingchi
6
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Asia Pacific journal of marketing and logistics
International journal of emerging markets
2
The IUP journal of marketing management : IJMM
1
Young consumers : insight and ideas for responsible marketers
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The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
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2
Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
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