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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Kim, Sang Jin"
~person:"Loane, Susan Stewart"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
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Consumer behaviour
Konsumentenverhalten
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Asia Pacific journal of marketing and logistics
International journal of advertising : the quarterly review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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