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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Leung, Wilson Ka-shing"
~person:"Park, Cheol"
~subject:"Markenführung"
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Markenführung
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
2
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ECONIS (ZBW)
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
2
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
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