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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Thaichon, Park"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
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1
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Thaichon, Park
Liu, Matthew Tingchi
4
Anisimova, Tatiana
3
Chen, Jiawen
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Liao, Junyun
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Ahn, Jiseon
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Bandyopadhyay, Argho
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
3
Services marketing quarterly
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
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Luxury marketing, sustainability and technology : the future of luxury management
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ECONIS (ZBW)
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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