//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Wang, Jingwen"
~subject:"Mobile business"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile business
Relationship marketing
Beziehungsmarketing
1
China
1
Compensation system
1
Consumer behaviour
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Leistungsanreiz
1
Loyalty program
1
Performance incentive
1
Product involvement
1
Reward characteristic
1
Reward programs
1
Reward type
1
Vergütungssystem
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Wang, Jingwen
Chokkannan, Pradeepkumar
1
Lu, Cuilian
1
Pattusamy, Murugan
1
Saripalli, Bhavani Shankar
1
Yu Yi
1
Zhang, Jun
1
Zhou, Yanju
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->