//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Yen, Jerome"
~subject:"Marketing management"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Confidence
1
Customer journey
1
Customer valuation theory
1
Customer value
1
Entropy-based customer value score method
1
Kundenwert
1
Marketingmanagement
1
Purchase intention
1
Social Web
1
Social media
1
Social web
1
Trust
1
Vertrauen
1
Vlogger
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Yen, Jerome
Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Bruwer, Johan
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Ang, Sheng
1
Arora, Sourabh
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bastian, Susan
1
Boateng, Henry
1
Brooksbank, Roger
1
Cai, Huifen
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, En Chi
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Tingzhen
1
Chen, Yangyang
1
Cheng, Kwang-Hwee
1
Chew, Janet
1
Chinelato, Flavia Braga
1
Chu, Rongwei
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
2
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->