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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Customer retention"
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Customer retention
Beziehungsmarketing
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Consumer switching costs
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Kimura, Makoto
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Ram, Jiwat
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Shankar, Siddharatha
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
21
SpringerLink / Bücher
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Journal of marketing theory and practice
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How to succeed in the digital age : strategies from 17 top managers
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Australasian marketing journal
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Dissertation Series CentER
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of service theory and practice : JSTP
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Kundenmanagement & Electronic Commerce
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Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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2
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
3
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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