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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Firm performance
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
14
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Global business review
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IIMB management review
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of business ethics : JOBE
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Journal of marketing for higher education
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Journal of promotion management : innovations in planning and applied research
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EuroMed journal of management : EMJM
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European research studies
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business innovation and research
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
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