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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Marketing management
Relationship marketing
Virales Marketing
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Markenführung
85
Beziehungsmarketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
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Dienstleistungsqualität
31
Service quality
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Advertising effects
27
Werbewirkung
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Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
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Social web
26
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24
Electronic Commerce
23
Confidence
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Marketingmanagement
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Vertrauen
21
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Innovation adoption
19
Innovationsakzeptanz
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Viral marketing
19
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98
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Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Bruwer, Johan
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Ang, Sheng
1
Arora, Sourabh
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bastian, Susan
1
Boateng, Henry
1
Brooksbank, Roger
1
Cai, Huifen
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, Chun-Ming
1
Chang, En Chi
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Sixuan
1
Chen, Tingzhen
1
Chen, Yangyang
1
Cheng, Calvin
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
547
Journal of business research : JBR
516
International journal of hospitality management
225
The journal of product & brand management
132
The journal of services marketing
132
Psychology & marketing
123
Journal of the Academy of Marketing Science
109
The journal of brand management : an international journal
109
Cogent business & management
99
Journal of strategic marketing
92
Journal of travel and tourism marketing
92
International journal of contemporary hospitality management
90
Journal of hospitality marketing & management
90
International journal of internet marketing and advertising : IJIMA
89
Journal of marketing
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
86
Journal of retailing
86
European journal of marketing : EJM
84
SpringerLink / Bücher
75
Tourism management : research, policies, practice
74
The service industries journal
71
Marketing intelligence & planning
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
The international review of retail, distribution and consumer research
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of marketing management : MM
61
Journal of service management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of retail & distribution management
60
Services marketing quarterly
59
Journal of promotion management : innovations in planning and applied research
58
International journal of electronic marketing and retailing : IJEMR
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of service research : JSR
55
Journal of internet commerce
54
International journal of consumer studies
53
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ECONIS (ZBW)
98
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
7
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
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