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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Vertrauen"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Viral marketing"
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Vertrauen
Viral marketing
24
Virales Marketing
24
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenführung
6
Relationship marketing
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Word-of-mouth
5
Advertising
3
Social media
3
Werbung
3
Word of mouth
3
Advertising effects
2
Brand
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Brand trust
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China
2
Communication
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Consumer attitudes
2
Consumer satisfaction
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Corporate reputation
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Credibility
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Dienstleistungsqualität
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Firmenimage
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Gastronomie
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Glaubwürdigkeit
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Article in journal
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Anisimova, Tatiana
1
Dai, Wenbin
1
Dwivedi, Abhishek
1
Johnson, Lester W.
1
Leckie, Civilai
1
Reich, Allen Z.
1
Saleem, Muhammad Abid
1
Wang, Yun-chen
1
Weiss, Jan
1
Wu, Paul C. S.
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Yaseen, Asif
1
Zahra, Sadaf
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
10
Journal of retailing and consumer services
9
International journal of hospitality management
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Cogent business & management
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of services technology and management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Tourism review : the official journal of the AIEST
3
Corporate communications : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for global business advancement : JGBA
2
Journal of electronic commerce in organizations : JECO
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of vacation marketing
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
5
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.
;
Wang, Yun-chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
Saved in:
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