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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
6
International marketing review
3
Journal of global marketing
2
Journal of international marketing
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Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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Indian journal of economics & business : IJEB
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied management science
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International journal of bank marketing
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International journal of business innovation and research
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International journal of emerging markets
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International journal of hospitality management
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International journal of management and economics
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International journal of retail and distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Marketing : ZFP ; journal of research and management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Does effects of
brand
origin
misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
3
Examining
brand
origin
recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
4
Effect of
brand
origin
on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
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