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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Biswas, Soumendu"
~person:"Gaus, Hansjoerg"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Consumer behaviour
2
Emotion
2
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Markenimage
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Beziehungsmarketing
1
Brand
1
Brand love
1
Brand management
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Event marketing
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Biswas, Soumendu
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Chiu, Tsui-Hua
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Guerreiro, João Pedro Silva Martins
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Asia-Pacific journal of business administration
Journal of advertising research
Journal of hospitality marketing & management
International journal of business and emerging markets : IJBEM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
2
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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