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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Biswas, Soumendu"
~person:"Lee, Sanghyeop"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Asia-Pacific journal of business administration
Journal of advertising research
Journal of hospitality marketing & management
International journal of business and emerging markets : IJBEM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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2
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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