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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Jahn, Steffen"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Journal of hospitality marketing & management
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Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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