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~isPartOf:"Asia-Pacific journal of business administration"
~subject:"Consumer behaviour"
~subject:"Cultural sector"
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Consumer behaviour
Cultural sector
Advertising effects
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Celebrity-Werbung
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India
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Asia-Pacific journal of business administration
Journal of cultural economics
7
International journal of arts management
6
Discussion papers on business and economics
5
Routledge research in the creative and cultural industries
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Journal of cultural management and cultural policy
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Discussion paper / Centre for Economic Policy Research
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Handbook of the economics of art and culture : volume 1
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Industrial relations journal
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Journal of economic geography
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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The Japanese economy : translations and studies
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Trinity economics papers : TEP
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Academy of Management journal : AMJ
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Amfiteatru economic : an economic and business research periodical
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An Elgar reference collection
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Arts and the market
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
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Aus Politik und Kultur
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Biblioteka Zarządzania Kulturą
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Brand research : [an outcome of the second International Conference on Brand Management]
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Copyright in the cultural industries
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Cosmopolitan canvases : the globalization of markets for contemporary art
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Cultural Economics & the Creative Economy
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Culture, economy and the social
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Culture, tourism and the centre for education statistics : research papers
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Developments in the economics of copyright : research and analysis
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Discussion Papers on Business and Economics, University of Southern Denmark, Forthcoming
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Economic and legal issues in intellectual property
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Economic development quarterly : the journal of American economic revitalization
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The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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