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~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"European retail research"
~person:"Walter, Eva"
~subject:"Relationship marketing"
~type:"article"
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Austria
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Beziehungsmarketing
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Customer satisfaction
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Kundenbindungsprogramm
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Asian Academy of Management journal : AAMJ
European retail research
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Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Walter, Eva
;
Steyrer, Claudia
;
Wiesel, Stefan
- In:
European retail research
24
(
2010
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10008759807
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