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~isPartOf:"Asian Academy of Management journal : AAMJ"
~language:"eng"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Consumer behaviour
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Consumer attitudes
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Japan
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Malaysia
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Textile distribution
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Textilhandel
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brand evidence
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brand hearsay
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Thurasamy Ramayah
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Yapp, Emily H. T.
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Asian Academy of Management journal : AAMJ
Journal of retailing and consumer services
21
Journal of fashion marketing and management
14
Journal of business research : JBR
9
Cogent business & management
5
International journal of retail & distribution management
4
International journal of business and globalisation : IJBG
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Journal of global fashion marketing : JGfM
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The international review of retail, distribution and consumer research
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
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Asia Pacific journal of marketing and logistics
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Business and Economic Research : BER
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Central European business review : CEBR
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Corporate governance : international journal of business in society
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Digital business
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E-business : state of the art of ICT based challenges and solutions
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Engaging consumers through branded entertainment and convergent media
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Entrepreneurial business and economics review : EBER
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European journal of international management : EJIM
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European retail research
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Global business review
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Global marketing strategies for the promotion of luxury goods
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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International journal of business and economics
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International journal of business environment : IJBE
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International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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International journal of retail and distribution management
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International journal of services and operations management
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Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
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