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Asian Case Research Journal (ACRJ)
Physica A: Statistical Mechanics and its Applications
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Consumer goods Europe
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Dettol: Managing Brand Extensions
Jaiswal, Anand Kumar
;
Srivastav, Arpita
;
Kothari, Dhwani
- In:
Asian Case Research Journal (ACRJ)
13
(
2009
)
01
,
pp. 105-143
Dettol
soap
and Dettol liquid hand wash became phenomenal successes, but most others failed to perform. The case deals with …
Persistent link: https://www.econbiz.de/10005003221
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