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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Retail trade"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Retail trade
Virales Marketing
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Beziehungsmarketing
2
Brand
2
Brand image
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Markenimage
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Betriebsgröße
1
Brand authenticity
1
Brand experience
1
Brand positioning
1
Construal level
1
Country-of-origin
1
Cultural distance
1
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1
Emerging economies
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Emerging market
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Environmental consciousness
1
Firm size
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Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
MANOVA
1
Marketing channel
1
Nation brand experience (NBE)
1
Nation brand love (NBL)
1
Nation brand loyalty (NBLT)
1
National advertising
1
Online
1
Pro-environmental behavior
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Septianto, Felix
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Michaelidou, Nina
3
Shukla, Paurav
3
Wang, Cheng Lu
3
Balabanis, George
2
Bianchi, Constanza
2
Craig, C. S.
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Laroche, Michel
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Pelsmacker, Patrick de
2
Schlegelmilch, Bodo B.
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Seo, Yuri
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Veloutsou, Cleopatra
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1
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1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Akter, Shahriar
1
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1
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Asian journal of business ethics : AJBE
European management review : EMR
International marketing review
Journal of business research : JBR
34
Journal of retailing and consumer services
33
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Journal of marketing theory and practice
5
Journal of strategic marketing
5
Psychology & marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of consumer studies
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Business ethics, the environment & responsibility
1
Electronic commerce research
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
4
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1
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Pro-environmental behavior and socio-demographic factors in an emerging market
Patel, Jayesh
;
Modi, Ashwin
;
Paul, Justin
- In:
Asian journal of business ethics : AJBE
6
(
2017
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011804890
Saved in:
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