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~isPartOf:"Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Beziehungsmarketing"
~subject:"Book trade"
~subject:"Webanalyse"
~type_genre:"Case study"
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Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
Field guide to case study research in business-to-business marketing and purchasing
HMD : Praxis der Wirtschaftsinformatik
3
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business and telecommunications : 4th international conference ; revised selected papers
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Electronic retailing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Harvard business review : HBR
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ECONIS (ZBW)
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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2
Analytisches Investor Relationship Management - ein innovatives Anwendungsfeld für Data Mining Technologien untersucht am Beispiel der AMP Ltd.
Gehra, Bernhard
;
Gentsch, Peter
;
Hess, Thomas
- In:
Auf dem Weg zur Integration Factory : Proceedings der …
,
(pp. 479-496)
.
2005
Persistent link: https://www.econbiz.de/10003480810
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