Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R. - In: Australasian Agribusiness Review 13 (2005)
The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork,...