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~isPartOf:"Australasian marketing journal"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Australasian marketing journal
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Faculty & research / Insead : working paper series
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Working paper / National Bureau of Economic Research, Inc.
10
Reutlinger Diskussionsbeiträge zu Marketing und Management
9
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
International journal of technology marketing : IJTMkt
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Working papers / Harvard Business School, Division of Research
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Discussion paper / Centre for Economic Policy Research
3
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3
Journal of financial services marketing : JFSM
3
Journal of marketing communications
3
Proceedings series / American Marketing Association
3
Psychology & marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
AFPC briefing paper / Agricultural and Food Policy Center
2
ERIM report series research in management
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
2
The journal of business & industrial marketing
2
Työpapereita / F
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Working paper / The Food Industry Center, University of Minnesota
2
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1
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1
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1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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1
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1
Agricultural economic reports : AER
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1
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1
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ECONIS (ZBW)
12
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1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
3
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
4
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
5
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
6
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
7
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
8
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
9
Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
Saved in:
10
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
1
2
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