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~isPartOf:"Australasian marketing journal"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"International journal of management practice : IJMP"
~subject:"Advertising"
~subject:"Kreativität"
~subject:"Werbewirkung"
~type_genre:"Graue Literatur"
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Sonnac, Nathalie
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2002
Persistent link: https://www.econbiz.de/10001732849
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Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
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Michel, Philippe
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1988
Persistent link: https://www.econbiz.de/10011842999
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