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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~person:"Darley, William K."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
25
Advertising effects
5
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Werbewirkung
5
Coronavirus
4
Experiment
4
Perception
4
Psychology of advertising
4
Wahrnehmung
4
Werbepsychologie
4
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3
Brand
3
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3
Customer satisfaction
3
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3
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Marketingmanagement
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childhood socioeconomic status
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24
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Article in journal
Aufsatz in Zeitschrift
25
Collection of articles of several authors
1
Sammelwerk
1
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Bulgarian
English
Author
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Darley, William K.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Laroche, Michel
28
Ko, Eunju
24
Cleveland, Mark
17
Septianto, Felix
15
Valette-Florence, Pierre
15
Woodside, Arch G.
15
Diamantopoulos, Adamantios
14
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Bartikowski, Boris
13
Richard, Marie-Odile
13
Teng, Lefa
12
Balaji, M. S.
11
Bigné Alcañiz, J. Enrique
11
Krishen, Anjala S.
11
Kukar-Kinney, Monika
11
Veloutsou, Cleopatra
11
Das, Gopal
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Seo, Yuri
10
Shukla, Paurav
10
Yi, Youjae
10
Chebat, Jean-Charles
9
Flavián Blanco, Carlos
9
Grewal, Dhruv
9
Gustafsson, Anders
9
Megehee, Carol M.
9
Merchant, Altaf
9
Paul, Justin
9
Romaniuk, Jenni
9
Wiedmann, Klaus-Peter
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Geuens, Maggie
8
Gonc̦alves, Helena Martins
8
Hollebeek, Linda D.
8
Kim, Kyung Hoon
8
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Australasian marketing journal
Journal of business research : JBR
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourism review
1
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ECONIS (ZBW)
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21
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
22
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Saved in:
23
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
24
Special issue: The interaction of online technology on the consumer shopping experience
Darley, William K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003945278
Saved in:
25
Toward an integrated framework for online consumer behavior and decision making process : a review
Darley, William K.
;
Blankson, Charles
;
Luethge, Denise J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 94-116
Persistent link: https://www.econbiz.de/10003945267
Saved in:
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