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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Werbung"
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Werbung
Advertising
4
Advertising effects
4
Fachzeitschrift
4
Journal
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Print advertising
4
Printwerbung
4
Werbewirkung
4
Australia
3
Australien
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Croatia
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Destination management
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ERA (Excellence of Research for Australia)
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Brennan, Linda
1
Kim, Youn-Kyung
1
Luxton, Sandra
1
Morosan, Cristian
1
Parker, Lukas
1
Pochun, Tej
1
Yoon, Donghwan
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Australasian marketing journal
Journal of hospitality marketing & management
Journal of advertising
8
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing communications
5
History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Services marketing quarterly
4
The journal of media economics
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Contemporary economic policy : a journal of Western Economic Association International
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of historical research in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
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The journal of services marketing
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American economic journal
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Bochumer Studien zur Publizistik und Kommunikationswissenschaft
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Business and Economic Research : BER
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Challenges in an age of dis-engagement
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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Corporate communications : an international journal
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Cross-cultural buyer behavior
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DICE discussion paper
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Decision
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Department of Management, Università Ca' Foscari Venezia Working Paper
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ECONIS (ZBW)
4
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1
Advertising effects? : an elemental experiment
Pochun, Tej
;
Brennan, Linda
;
Parker, Lukas
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Saved in:
2
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
3
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
4
A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives
;
Luxton, Sandra
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
Saved in:
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