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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Online-Marketing"
~subject:"Retail trade"
~subject:"Wahrnehmung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Consumer behaviour
Customer integration
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Konsumentenverhalten
1,221
Beziehungsmarketing
330
Relationship marketing
330
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Woodside, Arch G.
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Kim, Jungkeun
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Piacentini, Maria
7
Russell-Bennett, Rebekah
7
Spence, Charles
7
Wirtz, Jochen
7
Carlson, Jamie
6
Gustafsson, Anders
6
Hogg, Margaret K.
6
McColl-Kennedy, Janet R.
6
Sauer, Nicola E.
6
Uncles, Mark D.
6
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5
Chan, Eugene Y.
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Mitchell, Vincent-Wayne
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Ruyter, Ko de
5
Sung, Yongjun
5
Veer, Ekant
5
Witell, Lars
5
Albrecht, Carmen-Maria
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
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Academy of Marketing
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Australasian marketing journal
Journal of marketing management : MM
Journal of service management
Psychology & marketing
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2,250
Journal of retailing and consumer services
2,189
International journal of hospitality management
795
International journal of consumer studies
773
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
Management science : journal of the Institute for Operations Research and the Management Sciences
461
Journal of retailing
444
Asia Pacific journal of marketing and logistics
426
European journal of marketing : EJM
425
The journal of product & brand management
420
Journal of advertising research
416
International journal of retail & distribution management
404
Journal of marketing research : JMR
402
The international review of retail, distribution and consumer research
393
Tourism management : research, policies, practice
388
The journal of brand management : an international journal
382
Journal of marketing communications
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
380
Journal of travel and tourism marketing
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Technological forecasting & social change : an international journal
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of marketing
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Marketing letters : a journal of research in marketing
332
Cogent business & management
331
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
319
Journal of business ethics : JOBE
311
The journal of services marketing
308
European journal of operational research : EJOR
307
International journal of contemporary hospitality management
302
Journal of consumer behaviour : an international research review
302
Journal of fashion marketing and management
300
The journal of consumer marketing
296
Journal of advertising : official publication of the American Academy of Advertising
288
International journal of advertising : the quarterly review of marketing communications
287
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
284
International journal of production economics
284
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ECONIS (ZBW)
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
8
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
9
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
10
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
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