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~isPartOf:"Australasian marketing journal"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Financial services"
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Australasian marketing journal
The journal of product innovation management : an international publication of the Product Development & Management Association
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Determinants of social contagion during new product adoption
Langley, David J.
;
Bijmolt, Tammo H. A.
;
Ortt, Roland
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
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