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~isPartOf:"Australasian marketing journal"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Ngo, Liem Viet"
~person:"Wymer, Walter"
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Beziehungsmarketing
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Ngo, Liem Viet
Wymer, Walter
O'Cass, Aron
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Sok, Keo Mony
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Carlson, Jamie
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Australasian marketing journal
Tourism management : research, policies, practice
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
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British journal of management : BJM
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European business review : EBR ; the official journal of the International Management Centres, Europe
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The journal of services marketing
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European journal of marketing : EJM
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Journal of Business & Industrial Marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron
;
Ngo, Liem Viet
;
Heirati, Nima
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
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