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~isPartOf:"Australasian marketing journal"
~source:"econis"
~subject:"Marketingtheorie"
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Australasian marketing journal
SpringerLink / Bücher
14
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Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Legends in marketing
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing theory and applications
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Journal of historical research in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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European journal of marketing : EJM
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Journal of strategic marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Management
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The marketing book
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wi - Wirtschaft
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
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